It seems that most businesses here, in the U.S., use Facebook as a means of marketing. That's true, but why is this? Check out these 11 powerful statistics to see what all the fuss is about!
- From 2009 to 2012, there was a 75 percent increase in the number of businesses that believe Facebook is critical/important to their business. (State of Inbound Marketing, HubSpot, March 2012)
- In the United States, Facebook is used as a marketing method by at least 82 percent of advertising agencies and 92 percent of businesses. (Statista)
- 77 percent of business-to-consumer companies and 43% of business-to-business companies have acquired customers through Facebook. (State of Inbound Marketing, HubSpot, March 2012)
- In the U.S., 80 percent of social media users would rather connect with brands through Facebook than any other media. (State of Inbound Marketing, HubSpot, March 2012)
- In an increasingly mobile age, it’s important to note that Facebook is the number one social media app for smartphone users. (Business Insider)
- Social media’s lead-to-close rate is 100 percent higher than that of outbound marketing means. (State of Inbound Marketing, HubSpot, March 2012)
- In the U.S., 67 percent of consumers trust the advice and information they receive on Facebook. (BlogHer)
- Over half (51 pecent) of users are more likely to make purchases from brands they “Like” on Facebook. (HubSpot)
- After becoming a fan of a brand on Facebook, 56 percent of consumers are more likely to recommend that brand to someone else.
- Recommendations seen on Facebook have resulted in purchases by 33 percent of online consumers in the U.S. (BlogHer)
- It is believed by 68 percent of marketers that Facebook ads are effective in acquiring both fans and actual customers. (Social Media Today)
If you’d like to get in on the action or simply find ways to improve your Facebook marketing efforts, pick up our free Social Media Tune-Up guide!