If you’re looking to expand your marketing library, we would definitely recommend picking up the following books, and here is why:
Traditional marketing typically relies on pushing out standardized messages that interrupt consumers’ busy lives and cause irritation. For that reason, Godin describes these methods as interruption marketing. Consumers are quickly finding ways to avoid such marketing tactics.
Godin uses this book to introduce the idea of permission marketing, in which consumers must voluntarily accept a company’s efforts to market to them.
This method actually benefits both parties involved. Consumers aren’t continuously being bombarded with messages that may not even be relevant to them. Likewise, firms are able to reach out to a qualified set of prospects that are genuinely interested in the content at hand. Permission marketing can save time and frustration for both sides.
- Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Success in business relies heavily on how consumers perceive your brand – as a whole and also in relation to other companies. This book offers helpful advice on how to properly position your brand within the mind of your target audience. Ries and Trout also offer insights on how to become a household name while gaining a larger market share.
- The Anatomy of Buzz: How to Create Word-of-Mouth Marketing by Emanuel Rosen
Word-of-mouth is a powerful tool that should not be underestimated. Consumers usually trust other consumers more than they’ll trust you. It’s just that simple.
Of course, you’re going to say great things about your company, but when those positive reviews come from a fellow consumer, it means more. Read this book to learn more about the ins and outs of buzz marketing and what it can mean for your business.
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
Many people are starting to see that inbound is the future of marketing. It’s about creating valuable content that centers on the wants and needs of your target audience. The New Rules of Marketing and PR focuses on this change and how to use inbound marketing to your advantage.
- Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan and Jeffrey Eisenberg with Lisa T. Davis
This comically titled book supports the inbound marketing practice of creating buyer personas to effectively market your brand. Inbound marketing involves reaching your audience on their terms. In order to do that, you’ve got to know more about them.
Where do they go for information? What are their challenges? What are their needs? Answering these and other questions will allow you to better predict consumer behavior and create a persona-based approach that actually works.
What are some of your favorite marketing books? We’re always interested in finding a good read. Let us know in a comment below!