Around here, we’re in the business of asking the tough questions a lot of others would tend to avoid. Whether it’s a question for a client, or an internal concern, we try to ask questions that contain culpability and get right down to the firm answers we need.
Sometimes, that tough question is, “Should I fire my marketing agency?” There are critical signs to keep a look out for, and we might be heartbreakers, but we mean well.
If any of these sound familiar to you, then perhaps it’s time to consider a RFP.
5 Reasons to Fire Your Marketing Agency Now
1. It feels familiar
Why press the envelope when the envelope is so nice and snug? If pressing boundaries and finding new avenues to attack age-old problems isn’t the type of thinking you’re into, we’re not interested anyway. Yesterday’s solutions are tomorrow’s too, ya know.
A typical phrase you might hear, "We know your business so well, we don't need to worry about that right now. We're sure we have it all figured out.", is a sure sign.
Businesses are constantly evolving, and ensuring clear vision for your campaigns requires a constant stream of communication.
2. They leave you alone
Who has the time to focus on what some marketing team needs from you? You’re busy working on your business! You can’t be bothered by a new team trying to solve problems for you. Your current team hasn’t asked you a question in months, and you like it that way.
A client and agency partnership is symbiotic. We don't want to bug you, but we want to see you succeed, as well.
3. You’re an expert at your business
Maybe you don’t have a marketing team. Why would you need one? You’re the expert! No one can possibly know more about you than you do, so marketing is no problem either. They’re all just numbers anyway, right? Big numbers good, little ones bad. Got it.
4. You got a good deal
Hey, when it comes down to it, it’s all about the money, right? When you signed on with your current marketing company, you were able to wiggle the cost down enough notches that you’re okay with the expenditure. Never mind results, a new agency can end up costing a lot more in the long run.
We've covered this topic before, and as with anything, you definitely get what you put in.
5. “They’re all the same”
When you get to the bottom of any marketing agency, don’t you find the same old pieces? Social media, on-page optimization, branding development, web site design, SEO, you’ve heard it all before and for you, it’s like shopping for a gas station: any one will do, they all have the same stuff anyway.
Does that sound familiar? If so, maybe you should stick with your current marketing agency, it seems like a good fit anyway.
But, if you’re interested in the extraordinary, if the idea of new solutions excites you, and being driven by results is your middle name, then maybe… just maybe, you should click the link below and give us a call today.