In recent years, there has been an increased push toward search engine optimization. When it comes to your business, SEO is more important now than ever. With all this talk of optimization, it’s no wonder that there exists a bit of confusion on the matter. It’s time we lay these 7 SEO myths to rest once and for all!
- Search Engine Rank is Everything
“We just want to be number one in Google.” I can’t tell you how many times clients come to us with this as their main marketing concern. It’s important to note there is no such thing as being “number one in Google” anymore.
The days of consistently ranking first in Google have long passed. So many factors go into a search engine rank that no one can promise you’ll be “number one” for all users. Google search results vary from person to person, based on things like: your location (local places will show up first), your online search history, etc. You and I could search the exact same phrase and come up with different results. What companies should really focus on is SEO that helps generate leads and eventually produces customers.
- SEO is an IT Matter
“Social media optimization” seems like such a technical phrase. Therefore, it’s no wonder that clients often see SEO as an IT issue. In reality, proper SEO efforts require a different type of knowledge base. It’s about understanding the ways of search engines while writing effective copy that appeals to your target audience.
- You Should Optimize for Search Engines First
Don’t get so caught up in optimizing for search engines that you forget to optimize for real people. People are the ones that will be buying your product or service, and they’re the ones you really want to attract. If it looks like your online content is geared specifically toward a computer, you start to lose the human interest. Optimize content for humans first and then for search engines.
- Social Media Doesn’t Affect my SEO
So many people believe that search engine rank is determined by website alone. The truth is that your entire online presence will bear weight on your brand’s SEO. This includes social media efforts as well.
- It’s Best to Have a Lot of Web Pages
Having more web pages doesn’t exactly give you a better chance at SEO. What matters is the content within your pages. Three pages of valuable, grade “A” content can easily be worth more than six pages of poorly-worded copy with few keywords.
- Keywords Should be Repeated a Certain Number of Times
There is no magical number for how many times a keyword should appear within a given piece of content. Your keywords should, however, be found in the following places: web page title, page headline, URL (ideally), and at least once within the body of the content.
- Keywords Must Always Match Exactly
No one wants to read content filled with awkward wording. It’s okay to use multiple forms of a keyword. In fact, it’s encouraged, seeing as how users will type in various terms during their searches. The important thing is that each piece of content you produce should focus on one overarching theme and make sense to your audience.
Our hope is that by revealing these popular misconceptions, you and your team will feel a little more informed about the world of SEO. Learn more by downloading our free SEO Instruction Guide below!