Avoid these Marketing Mistakes that New Businesses Make – Part 1

Posted by Innovations Branding House

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We don’t have to tell you that starting a business requires a great deal of forethought and planning.  Unfortunately, many startups focus their attention solely on the basic preparation and setup of a company.

How many machines will I need? What will the store look like?  How much will I charge my customers?

As a result, these business owners tend to neglect any concerns of proper branding and marketing. Learn their mistakes now and find ways to avoid them in your own company!

 

  1. Not Fully Understanding your Target Audience

You’ve got a product or service to provide, but do you have an ideal clientele in mind? If your answer is, “I suppose, it’s anyone who will buy from me,” you need to elaborate further.

This first piece is critical and will set the tone for everything that follows, from marketing to product/service development to business hours. Developing customer personas will encourage you to define your perfect clients. This, in turn, will allow you to better target those people.

  1. Choosing a Regrettable Brand Name

Most companies spend months debating and perfecting their brand names. This is for a good reason.  Once you’ve decided on a name and have begun branding yourself under that title, it’s incredibly difficult to change.

Customers and potential clients alike recognize you by this brand name. Changing the title down the road could result in a loss of business. Furthermore, you’re listed under this name on all important documents and any signage you may have. For assistance, check out these 7 tips to Finding the Right Name for Your Business!

  1. Using an Unsuitable Logo

Elements of your logo will be reflected throughout the entire brand design.  For consumers, this image will serve as a visual representation of your company, your products/services, and the quality you provide.  While logos can be easier to modify than a brand name, it’s not always the best idea.  Really put some thought into the image you send out to the world. To help you, we’ve compiled these 7 Awesome Tips for Logo Design!

  1. Halfway Investing in Marketing

Taking shortcuts will get you nowhere. If you’re looking to grow your business, you’ll need an actual marketing plan.  Oftentimes, people like to pick and choose certain items from a proposed marketing plan.  This is acceptable at times, but it is not recommended.

If you’ve chosen to do business with a marketing firm or advertising agency, you’re hiring them for their expert opinion on the matter.  These people have experience in the area and know what it takes to get you where you want to be. Trust their judgment.

  1. Being Inconsistent in your Approach

When you’re just beginning a business, consistency can be one of the most significant determinants of future marketing success. Be consistent in everything you do. In all branding components, in all marketing efforts, and in measuring those efforts, you’ve got to be consistent.

Stay tuned to our blog to find out the last 5 branding and marketing mistakes that most startup businesses make! In the meantime, grab a free copy of our Branding Kit below!

Download the Branding Chapter of the Better Branding Kit!

Topics: Marketing, Branding

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