Just because these mistakes are made by so many startup companies, doesn’t mean yours will follow the same path. Be mindful of the following branding and marketing pitfalls. Then, do everything in your power to avoid them.
STOP: If you haven’t read Part 1 of this list, you’ll definitely want to check that out first. You can find it here!
- Not Actively Seeking Prospects
The whole “If you build it, they will come” mentality doesn’t work in this situation. Cohesive branding, an awesome website, and social media involvement help to build a fundamental foundation for your marketing efforts. Beyond that, you will still have to do a bit of legwork.
You already know what your ideal clients look like. Now, do a bit of real-world research. Find potential clients who could really benefit from your services. Then, skillfully approach them, using your marketing foundation to pave the way.
- Being Unreachable
If you want to be found, you’ve got to make it easy on people. You don’t want consumers to be so frustrated in the search that they give up entirely. Search engine optimization will be a major asset to your business. Your site and all online content should be optimized with both buyer personas and search engines in mind. Blog writing and social media posts can also have a positive effect on your SEO. Post new content frequently and consistently.
- Not Developing a Convertible Website
Again, you want to make it easy on your website’s visitors. Rather than just having a bunch of plain text information, throw in some calls-to-action. These CTAs will clearly direct your visitors along a path. While planning and setting up these CTAs, you’ll want to think about the buyer journey. It may be helpful to consult your sales funnel. The best part? These CTAs will ultimately convert visitors into leads.
- Not Having Attainable Goals
Setting your goals too high means setting yourself up for failure. On the other hand, goals that are too easily attainable means you’re only doing the bare minimum. Find a happy medium between the two extremes, and really push your brand to its full potential.
- Not Measuring Marketing Efforts
We alluded to this element earlier in the list. Without proper measurements, you have no sense of progress or failure. Among other factors, it’s important to know which steps you took, how effective they were, and how those steps could be improved upon next time.
Otherwise, you’re just spinning your wheels and going nowhere. This is where inbound marketing really makes a difference. Inbound is all about being able to track your results to ensure that time, money, and other valuable resources are not being wasted.
If you’ve already made some of these errors, there’s still time to turn the situation around again. Begin by taking a look at these 6 important marketing metrics!