One way to draw traffic to your website and improve your online presence is to continually post fresh content. Search engines pick up on this and show favor toward your site in search results. Moreover, staying current and delivering valuable information helps potential customers see you as an authority in your industry. (Everyone wants to hold that sort of position in the mind of a consumer).
This new content will most likely come in the form of blog posts. At some point, you’ll likely run out of ideas for new topics. We assure you that there is always more to be said. It’s just a matter of taking notice.
Here are 3 ways to find new content ideas:
- Sales Meetings
Potential clients ask many questions during initial sales meetings. Use this to your advantage. If these people have questions, several others out there are probably wondering the same thing. As an added bonus: these individuals help make up your target audience. Therefore, you’ll know you’re writing for the right demographic.
- Online Forums
When people are unsure of something, they often turn to online forums. Here, it’s easy to pose questions publicly and wait for someone to answer. (Quora is a great example site).
As a business, these forums give you the opportunity to further establish yourself as an authority in certain matters. If you see that someone has asked a question relevant to your industry, write a blog post about the topic. Then, go back and respond to the question with a link to your new post.
- Daily Conversation
Whether you’re in the office, on the street, or out with friends, be mindful of what’s going on around you. Oftentimes, daily conversation and occurrences can spark an idea for a new blog post. Keep a running list of blog ideas in your phone or on a notepad. You never know where inspiration will strike!
How do you come up with new content ideas? If you have any tips that we didn’t cover, we’d love to hear them. Leave us a message in the comment box!
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