Let’s face it; if you don’t have an Instagram account, you at least have some idea of what it is. You’ve heard it mentioned on late-night television, you’ve seen others using it. Ever since Facebook bought the company back in 2012 to the tune of $1 billion dollars, the picture-posting mobile app has earnestly nudged itself into ubiquity on most people’s phones.
The real question here: is your company using Instagram’s reported 300 million users to its advantage? With these 5 best practices, your answer can be a resounding “yes.”
Share on a regular basis
Rule number one of any social media platform—share stuff on a regular basis. Instagram has strange peak times, but generally the best times during the week vary from 7 p.m. on Mondays to 8 p.m. on Fridays.
To make scheduling easier, there is Latergramme. With a multitude of capabilities, being able to schedule a post to occur at precisely the right moment without having to hover over the “share” button has never been simpler.
Get creative with #hashtags
Hashtags aren’t just cutesy little phrases and sayings. Instead, they can be measured and tracked. If you’ve never clicked on a hashtag after you’ve included one, take a tour through a popular one and see how others are using it. If you find that others have begun attaching themselves to the idea, that’s an idea worth exploring more. If the only person using it is your business, it may be time to reevaluate what you’re trying to convey.
Interact with your followers
Anything that attracts others to your business and increases visibility of your brand is a good thing. Likewise, showing people that you’re communication with them is a two-way road. Show interest in another person’s photos, even if it doesn’t have anything to with your business or brand. And if someone has something to say about your business that isn't favorable, learn how to react to that and turn it into a positive. Use the instantaneous nature of social media to your advantage.
Share clear and attractive pictures
Instagram is the most visual form of social media. The first pillar of a great account is to have visually appealing and interesting pictures to scroll through and “heart”, or like.
A local business that does a great job of taking this basic concept and running with it is Pipers Tea + Coffee. Check out their Instagram for some great-looking shots that really draw you into their culture, experience, and a great cup of joe.
The goal of any social media isn’t just to be quirky, hip, and cool. The point is to drive traffic and attract customers to your business. While Instagram is great at generating interest in your brand, it does have limitations.
Simply, there isn’t a real way for traffic to convert into customers via Instagram. There are no ‘buy now’ links. This is why it’s vital to connect your account to your other pages through coordination of your social media outlets and to your website through the other pages in the bio section.
Instagram is a valuable marketing tool in the utility belt of a company. Building that sense of community and in-the-know attitude amongst leads is a big factor in converting them into valued customers and brand evangelists. With these tips, you’ll be on your way in no time.
But, that’s just one part of the iceberg. If you’re looking for more help on your own marketing, take a look below and take the next step toward perfecting your brand!