As you may have noticed, much has changed in the marketing world over the past few years. There’s been a push toward delivering valuable content that consumers need and want – as opposed to generic, mass messages they actually work to avoid. One thing, however, has remained the same...
With any marketing message, it’s about convenience. Brands are always trying to find the best ways to get their message in front of the right people. The easier you can make this on consumers, the more likely they are to take notice. If audiences must work to receive the information they want, there’s a good chance they’ll tune out and turn off (or look elsewhere – at your competitors).
Internet and Social Media
People are more comfortable with the Internet than ever. (Yes, this likely includes your parents and grandparents)! Want to know more information about…literally, anything? Just Google it! You’re bound to find the answers you need. Likewise, a greater portion of the population has gotten involved with social networks. (No, Aunt Louise, I don’t want to play Candy Crush with you. Please, stop sending me those invitations).
Therefore, it’s no surprise that, more companies are channeling greater energy and resources into maintaining an online presence. At this point, it’s almost expected by your target audience.
Many people mentally associate a good online presence with a company that has authority in its industry. Is your website outdated? Can your company be found on social media? If so, how well are your pages maintained? These are questions you should be asking.
Where Do Your Marketing Dollars Go?
This is another question that should be answered. Traditional marketing is falling by the wayside in favor of a more inbound approach. With inbound marketing, client dollars are typically more effectively allocated, generating a greater return on investment (ROI) for business owners.
The Future of Marketing
At this point, you’re probably wondering what’s next. How can your company get ahead of the curve and prepare for the road ahead? Start by checking out our free eBook below to see our 20 Marketing Trends and Predictions!