One of the strongest tools for marketing, dollar per dollar, are thank you cards. I harp about them way too much in meetings with clients but they really work.
Outside of higher profits and more sales, the world would just be a better place if we focused on sitting down once a week to write a few note cards to people that we connected with that week.
Remember, you might want to avoid the "ransom note" format. It can really give people the creeps. Especially when hand delivered to their residence after dark.
Here are a few tips.
- Hand write the envelope.
- Don’t use black ink on the envelope or on signatures.
- Hand write the message.
When to send:
- When someone’s not feeling well.
- When you had a great conversation with someone.
How many emails have you received in the past month? Which ones were special?
One the other hand, how many hand written notes have you received in the past month? Which ones of those were special?