Video has a way of communicating messages more effectively than text or still images. Not to mention, videos are just more entertaining! Many people would rather watch a video than read a block of text. Displaying a video on your website has the power to significantly increase conversion rates.
Furthermore, videos are shared often and easily online. By uploading your videos to sites like YouTube, it becomes effortless for viewers to distribute this content through various social media networks and by email. All the while, your potential reach continues to grow.
With the advantage of having both visual and speech elements, conveying tone and personality is a breeze! When your potential clients have a better understanding of who you are, you become that much more relatable and appealing to them.
Video marketing is great for the following purposes:
- Introducing your brand’s purpose and value proposition
- Showing product demos
- Visually explaining your services
- Describing complex ideas
- Introducing your staff
- Displaying client testimonials
- Producing a video series that keeps consumers regularly coming back for more
- Presenting your brand’s personality and company culture
Here is a glimpse at the office culture behind Innovations Branding House.
With all of this being said, your video shouldn’t be too long. People tend to lose interest after about 1.5 or 2 minutes. It’s also important to stay true to your target audience and remain consistent with your video design.
As always, you’ll need to use clearly defined keywords for SEO purposes. Just like written content, videos can be picked up by search engines if appropriate keywords exist.
If you’d like to learn more about video marketing, pick up a free copy of our Video Branding Kit!