Fact: Low levels of employee satisfaction negatively affect business growth and a business’ ability to attract top-tier talent.
Fact: Companies can promote high levels of employee satisfaction by nurturing a healthy workplace culture.
Fact: Cultivating a positive workplace culture takes work.
Fact: Therefore, workplace culture must be intentional.
The Public Likes Transparency
Businesses are no longer exclusively marketing the products and services they sell.
While products and services are obviously still vital, the number of companies selling those same commodities has skyrocketed.
So how do customers choose from their numerous options? Customers choose companies based on the intangibles – the quality of relationship a company is willing to build with them.
Customers and clients want to put a face to a brand, and then get to know those faces.
And who are the faces of those relationships and your brand? Your employees.
Clients want to see happy employees. They want to see people who enjoy their work and find it meaningful.
If a customer perceives that an employee isn’t happy in their role, then the customer may start to think that working with your company won’t be such a joyride, either.
Job Seekers Seek a Healthy Work Culture
People want to like their coworkers and jobs. Healthy work relationships go a long way toward overall work satisfaction.
You can’t put a price on happiness and job satisfaction. You can’t calculate the ROI of happy employees.
Perspective employees may even go so far as to decline a job because of the perceived company culture or lack thereof.
A positive work culture is tough to fake, and it’s rarely accidental.
Company Culture is Vital to Retaining Clients and Talent
While creating a company culture takes work, it’s not impossible.
- Provide opportunities for growth up and over. Does one of your technicians want to try out sales? Let him try it out for a one day a week.
How often do your employees talk to one another? How often do you talk to your employees? Are any of those conversations on non-work-related topics?
If no one is talking to each other naturally, how efficient do you think essential work communication is?
- Provide opportunities for a little bit of camaraderie.
Your employees are your most valuable assets. Even the most upbeat of your staff can be worn down by working day in and day out in a negative environment.
- Most importantly, listen to your employees – both to what they’re saying and to what they’re not saying. People perform best when they understand the point of what they’re doing and how their work helps reach specific, company goals.
Be perceptive of those intangibles.
Workplace culture must be intentional. Owners and management need to constantly evaluate their team’s dynamic and be on the lookout for ways to continually improve it.
Company culture leads to company growth, and neither one is accidental. Grow your business on purpose.